Framing your Communications
Part of the Viral Change™ Methodology
This seminar provides a comprehensive exploration of communication through the lens of behavioural change, rooted in the Viral Change™ Methodology. It offers practical strategies to improve how individuals and organizations frame their messages for better outcomes, particularly in the context of change, leadership, and cultural transformation.
In these situations, the way a message is framed can significantly influence how it is received, understood, and acted upon. Effective framing helps to align people’s perceptions with the intended outcomes, fosters trust, and can reduce resistance to change. It ensures that key messages resonate with diverse audiences, making it easier to mobilize support, shift behaviours, and embed new cultural norms in an organization
Through a blend of theory and practical examples, participants will learn how to use communication as a tool to trigger desired behaviours and sustain change. This program focuses on reframing—the powerful act of reshaping how people interpret and respond to information—and provides participants with techniques to design their communications for maximum impact.
This seminar is ideal for leaders, change agents, and communication professionals who want to deepen their understanding of framing and apply behavioural change techniques to their organizational challenges.
Key Topics Covered:
• Framing Introduction: An overview of framing and its impact on communication effectiveness.
• Airtime, Intention, and Outcome: How the space and time given to a message influence its success.
• Reframing and Behavioural Copying: The use of reframing to encourage the replication of desired behaviours.
• Reframing as Another Way of Thinking: Shifting perspectives by changing how information is presented.
• Reframing with Numbers: Leveraging data and statistics to strengthen your framing.
• Communication + Context = Communication²: Amplifying the power of communication through the right context.
• Basic Framing Rules: Essential guidelines for ensuring clarity, focus, and impact in your communications.
Order now the downloadable Personal seminar – Framing your Communications
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