Certification Programme
So, You Have a Story to Tell? Storytelling as an organization's best kept secret

Navigating Narratives: Mastering Communication, Framing, and Storytelling in both Business and Public Sector

Key information
Length: 1 x 180 minute online course starting at 1300 (UK)
Led by Dr Leandro Herrero
Cost: £600 including 6 months’ SILVER level access to the Dr Leandro Herrero Institute members portal
To view upcoming sessions and book your place, click here

How effective storytelling can help shape your organization

A comprehensive course intended for business and public sector leaders – not just communication professionals – that provides the practical links between most aspects of framing, the art of storytelling, and the critical role narratives play in shaping organizational dynamics. It provides a holistic approach to mastering communication skills within a strategic context.

The course is designed with an interdisciplinary goal in mind for professionals involved in both advisory and implementation roles in areas such as change and transformation, leadership in business and public sector and, of course , internal and corporate communications, corporate affairs and investor relationships.

What you will learn

This intensive course will cover all aspects of storytelling – from communication framing and the psychology of “nudging” to the practical application of stories in both corporate and public settings. Modules include:

Module 1: Foundations of Communication Framing

  1. Introduction to Communication Framing
  2. The Psychology of Reporting and Nudging
  3. Communication as an Attrition Model and Behavioural Change is a scale up model
  4. Overcoming Assumptions and Communication Challenges

Module 2: Advanced Concepts in Communication Framing

  1. Cognitive Science and Communication Framing
  2. Victimhood and Agency
  3. Authenticity in Communication
  4. Storytelling, Leadership, and Social Movements

Module 3: Applying Concepts in Business Organizations

  1. Translating Lessons from Social Movements to Business
  2. Practical Application and Integration

To register your interest for the next Storytelling online certification session, or to find out more, email us at [email protected] or complete the short form below.

To view upcoming sessions and book your place, click here

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