Dr Leandro Herrero - In The Press

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Featured Articles This Week

Last Corporate Myth

theHRDIRECTOR, October 2025, Issue 252

A strong employer brand attracts the best people, keeps them engaged and
makes them ambassadors for life. But it is behaviour, not branding, that is
the true currency of trust. Employer branding has become corporate
orthodoxy, but much of it rests on untested assumptions.
 

When Cultures Collide

People Management Magazine, October 2025

Business leaders often mistakenly assume that mergers are simply a case of combining the best elements of each organisation. However, this assumption often overlooks the hidden factors of relationships, culture and behaviour. What worked for one business does not always translate to another.

In every merger, cultures interact in ways that are difficult to foresee in the integration plan. New relationships are suddenly required between colleagues who have no prior history of working together. Informal trust is absent, yet collaboration is expected overnight. 

Links to Dr Herrero’s Previous Articles Including His Monthly Column in “Strategic” Magazine

For Press and PR enquiries contact [email protected]