Dr Leandro Herrero - In The Press

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Case Studies Are For Cowards

Strategic Magazine Column, May 2025

Before your blood pressure rises, or you feel outraged by the statement, or a combination of both, let me explain that I am plagiarising a line from the great filmmaker, director, producer and author Werner Herzog, who said ‘storyboards are for cowards’. He wanted to make a point about the stiffness of many film scripts, and the need for deviations and creativity on the spot. Herzog went on to advocate for a more spontaneous and intuitive approach to filmmaking, where the camera and actors are free to explore the scene without being bound by pre-visualized (scripted) shots. 

Links to Previous Articles and to Dr Herrero’s Monthly Columns in “Strategic” Magazine

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