To change to ‘the new normal’ we must think and act differently in the management of our organizations, particularly in the areas of change and transformation.
Most so-called ‘change management programmes’ fail. Traditional change management focuses on ‘change attitudes and mindsets’, hierarchical influence, traditional comms channels and top-down leadership. But actually, in today’s organizations, there is no way to shape large scale behavioural and cultural change other than as a social movement. For this, you need behaviours, peer-to-peer influence, informal networks, storytelling and distributed leadership.
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