This 90 minute digital seminar, delivered by Dr Leandro Herrero, provides a comprehensive exploration of communication through the lens of behavioural change, rooted in the Viral Change™ Methodology. It offers practical strategies to improve how individuals and organizations frame their messages for better outcomes, particularly in contexts of change, leadership, and cultural transformation.
This session covers:
- Airtime, intention and outcome
- Reframing and behavioural copying
- Reframing as another way of thinking
- Communication + Context
- Basic Framing Rules
