03 Viral Change™ – The Key Players

£29.99

Viral Change™ creates a critical (and growing) mass of followers who copy each other, shaping change faster and more effectively. The key to success is the orchestration of this. Here, you will learn about the key players involved.

This product includes:

  • 4 Articles written by Dr Leandro Herrero, some including reflection exercises:
    • Tribes in the organization: seeing the world in segments, one character at a time. The Big 40 (part 1 of 3)
    • Tribes in the organization: seeing the world in segments, one character at a time. The Big 40 (part 2 of 3) – an exercise
    • Tribes in the organization: seeing the world in segments, one character at a time. The Big 40 (part 3 of 3)
    • ‘Sceptical people and enemies of change need to be sidelined’. Really?
  • 2 Videos with Dr Leandro Herrero:
    • Viral Change™ – The role of Champions in Viral Change™
    • Viral Change™ – The role of Mobilizers in Viral Change™
  • 1 Book chapter:
    • A book chapter from CEO Dr Leandro Herrero’s book ‘Camino, leadership notes on the road’: Chapter 1, Kinvara, The Harbour
  • Time to REFLECT: 4 Questions for you to increase your learning outcome
  • Time to SHARE: A summary of main take-aways you can share with friends & colleagues or via social media

What you will learn:

  • How specific people can mobilize others in the organization
  • A different approach towards understanding groups of people in your organization
  • What the role of the ‘mobilizers’ is – an insight into Viral Change™ projects
  • What the role of the ‘champions’ is – an insight into Viral Change™ projects
  • About leadership questions relating to organizational change
Category:

There are significant differences between Viral Change™ and the traditional ways to approach management of change. The traditional way is linear: big problems need big solutions, big programmes, and big communication cascading down. Viral Change™ is non-linear (like life!): problems or challenges of any size can be dealt with by a small, well-chosen set of critical, non-negotiable behaviours, which are practiced and spread by a relatively small number of highly influential people. This creates a critical (and growing) mass of followers who copy each other, shaping change faster and more effectively. The key to success is the orchestration of this.

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