Storytelling wraps up intention, emotions and behavioural triggering in ways that no other leadership arsenal does. People remember stories, not bullet points.
Reflecting on storytelling as one of the five pillars of Viral Change™, we can see that there are some characteristics of a story-leadership narrative that work brilliantly when in combination. They have to be compelling, surprising, not neutral, pulling, aspirational, unique and human, says Dr Leandro Herrero.
09 The Art of Storytelling
£29.99
People remember stories, not bullet points. This is why stories are important for organizational change. Here, you can learn about storytelling as one of the five pillars of Viral Change™.
This product includes:
- 6 Articles written by Dr Leandro Herrero:
- Storytelling wins wars whilst everything else is fighting battles (1 of 3): the ingredients
- Storytelling wins wars whilst everybody else is fighting battles. (2 of 3): leaders of organizations, are you listening?
- Storytelling wins wars whilst everything else is fighting battles (and 3 of 3): event shocks coming to you, that may not feel like gifts.
- Leadership dialects: you are supposed to join a party, but don’t get an invitation
- Heroic corporate stories build motivation for a future. Routine stories of achievement show that the future is already here.
- An audience is not a community. A community is not a team
- 1 Video (accessible via link in Pdf):
- Master Storytelling with Dr Leandro Herrero
- Time to REFLECT: 4 Questions for you to increase your learning outcome
- Time to SHARE: A summary of main take-aways you can share with friends & colleagues or via social media
What you will learn:
- Why storytelling is important for organizational change and leadership
- How storytelling works
- Framing for leaders
- About storytelling as the fifths discipline of Viral Change™
