Find out how to implement cultural change in your organization by exploring it through the lens of the social movement.

In this masterclass of 28 chapters, Dr. Leandro Herrero takes us into the people mobilizing world with very practical insights that will be enlightening for anybody working on change, transformation or culture, whether you are a business leader, HR/OD/Communications professional, or with a remit on people engagement – and whether you work in a private firm, public institution, social campaigning, political platform, NGO or other. It is precisely the commonalty of human mobilization principles that is at the core of this masterclass. 

The Mobilize! Masterclass offers extremely valuable insights into the dynamics and drivers of change. This includes insights into Viral Change™, the people mobilizing platform pioneered by Dr Leandro Herrero, which is regularly used to drive large scale change in international organizations.

What you will learn

• how to plan, and to run a cultural change initiative at a large scale
• how the 5 Pillars of Viral Change™ – Behaviours, Peer-to-peer networks, The Informal Organization,  a Storytelling System, and Backstage Leadership™ – drive (organizational) change
• how to balance the top-down and bottom-up communication elements in your campaign
• how to ensure the change is sustainable and impacts the changeability of your organization.