10 Leadership Principles – Part I


What is the right kind of questions for leaders? And is top-down leadership still appropriate in the 21st century? Given that trust is not hierarchical – it is the strongest amongst peers – we think, leaders cannot rely on hierarchical influence and have to know about and practice Collective Leadership instead.

This product includes:

  • 5 Articles written by Dr Leandro Herrero:
    • Three magic questions for leaders
    • Saturday poem for leaders who don’t read poems
    • For leadership, look around, not in research papers
    • Collective Leadership: Two Acid Tests
    • Write a script, not a strategic plan
  • 1 Book Chapter:
    • A book chapter from Dr Leandro Herrero’s book ‘Camino, leadership notes on the road’: Chapter 1, Kinvara, The Harbour
  • 1 Video (accessible via link in Pdf)
    • Leadership – Backstage Leadership as one of The Five Disciplines of Viral Change™
  • 2 Webinars with Dr Leandro Herrero:
    • A Better Way: Collective Leadership
    • Camino Book Launch Webinar
  • Time to REFLECT: 4 Questions for you to increase your learning outcome
  • Time to SHARE: A summary of main take-aways you can share with friends & colleagues or via social media

What you will learn:

  • About leadership principles and questions based on Dr Leandro Herrero’s experience as a leader and working with leaders
  • About leadership as one of the five disciplines of Viral Change™
  • What the myths of change are and how change really works
  • What Collective Leadership is and how it works
  • Get inspiration as a leader

In ‘Leadership Principles – Part 2’, you can learn more about leadership, for example about decision making in a world of uncertainty and the role of character in leadership.


We prefer the use of the term ‘practicing leadership’ to ‘developing’ it to emphasise the real life essence of leadership. So much has been written that the world is full of recipes and techniques, examples and role models. The rich plethora of available answers obscures the need to have good questions. Reflection and introspection seem like logical ingredients for being a good leader, yet our business and organizational life treats them as luxury that has no place in our ubiquitous ‘time famine’. Busy-ness has taken over business and leadership has been commoditised to a series of ‘how to’. Yet, there is hardly anything more precious in organizational life than the individual and collective leadership capabilities.