08 Peer-to-Peer Influence

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Traditional management was established to work top down and through formal structures, such as teams and committees. More and more, the neat and innovative work is taking place outside the formal, hierarchical structures, in the informal networks of the organization.

This product includes:

  • 3 Articles written by Dr Leandro Herrero:
    • You can only change ‘the culture’ if you have ‘one’. Otherwise, the problem and the answer are both plural.
    • Peer-to-peer networks are the strongest force of action
    • Changing the way we think about Change – How does Viral Change™ work? – longer piece
  • 1 Video (accessible via Pdf):
    • Influence and Engagement
  • Time to REFLECT: 4 Questions for you to increase your learning outcome
  • Time to SHARE: A summary of main take-aways you can share with friends & colleagues or via social media

What you will learn:

  • Why peer to peer networks are the strongest force of action
  • How Viral Change™, our people mobilizing platform, works, and what role peer to peer influence plays
  • What role the ‘mobilizers’ play in Viral Change™ projects
  • About common misconceptions of company culture and how we can effectively replace them
Category:

Peer-to-peer work, transversal, spontaneous or not, collaboration, peer-to-peer influence, peer-to-peer activities of Viral Change™ champions or activists, all of this is the WMD of change and transformation in organizations. I mean Weapons of Mass Diffusion.

Traditional management was established to work top down and through formal structures, such as teams and committees. More and more, the neat and innovative work is taking place outside the formal, hierarchical structures, in the informal networks of the organization.

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